STRELLSON - FRAGRANCE LAUNCH
creating a social media launch campaign asset pack through VFX
VFX Based SOcial Media campaigning
Another of my frequent collaborations with STAN Studios. We came together to create a VFX based launch campaign for their new collection of four fragrances, creating teaser and reveal assets based on the setting and mood of each fragrance: Office, Mountain, Date and Club.
we faced the challenge of balancing the premium luxury requirements of such a product with the down-to-earth approachable edge that is at the foundation of the STRELLSON branding; creating four assets surprisingly revealing the STRELLSON fragrance flakons in unexpected yet thematically fitting locations; leveraging the pipeline speed of BLENDER and online stock footage to swiftly create reveal assets and their respective teaser posts.