recently, i’ve had the great opportunity to be in charge of the art direction and execution of the social media campaign of the product launch of silhouettes new CLEAR SKY campaign for their new collection of sustainable eyewear. Collaborating with the great team over at STAN Studios, we faced the challenge of communicating industrial processes in a way that showed both their connection to luxury design and nature. In this fifty-seven second main film, we implemented a full narrative structure and seamlessly implemented ai audio to create an elegant and efficient brand film that set the tone for the visualizations of future assets while, through the 3d pipeline, remaining fully flexible to the customers’ needs.

From Concept over storyboard onto animation and sound, i had the opportunity to execute every aspect of this film by myself, enabling a deep understanding of and creative connection to the project, showcasing the benefits of this incredibly adaptive, responsive and fast creative pipeline.

It doesn’t need a huge team to create stunning visuals, with open-source tools like BLENDER, a campaign like this can be executed by a single artist with the appropriate skillset.